Amazon Rufus

Amazon Rufus - AI-Powered Shopping Assistant | Amazon Shopping App

Introduction

Discover a new generative AI-powered shopping experience with Rufus, an expert shopping assistant trained on Amazon's product catalog and customer reviews. Get personalized recommendations, compare products, and find the best deals. Try Rufus in the Amazon Shopping app today!


Updated On:

May 6, 2024

Monthly Visitors:

SimilarWeb Icon
2.7M

Affiliate Program:

Yes

Amazon Rufus's Overview

Rufus is a generative AI-powered expert shopping assistant on the Amazon Shopping app. It uses Amazon's product catalog and information from the web to answer customer questions, make recommendations, and facilitate product discovery. Rufus is currently in beta and will be gradually rolled out to more U.S. customers. With Rufus, customers can conduct product research, shop by occasion or purpose, compare product categories, find recommendations, and ask specific questions about products. Rufus generates answers based on listing details, customer reviews, and community Q&As. Customers can access Rufus by updating their Amazon Shopping app and typing or speaking their questions into the search bar. They can expand the chat dialog box to see answers, tap on suggested questions, and ask follow-up questions. Rufus aims to help customers make more informed purchase decisions, but improvements will be made over time. Customers are encouraged to provide feedback. Amazon is excited about the potential of generative AI and will continue testing new features.


Amazon Rufus's Q&A


Amazon Rufus's Pricing

Rufus is currently available for free to select customers in the beta phase.

Amazon Rufus's Analytics

Website Overview

Key performance metrics for aboutamazon.com

Bounce Rate

73.59%

Pages / Visit

1.47

Total Visits

2,696,551

Time on Site

0m 48s

Global Rank

#31,520

Country Rank

#8,355

Top Regions

Distribution of traffic by country

  • 1.
    United States70.98%
  • 2.
    United Kingdom3.42%
  • 3.
    India2.73%
  • 4.
    Canada2.53%

Total Visitors

Monthly visitor statistics for the last 3 months

Trending up by 3.9% this month
April - June 2024

Traffic Sources

Distribution of traffic sources

Social:
3.3%
Paid Referrals:
1.9%
Mail:
1.1%
Referrals:
8.3%
Search:
58.9%
Direct:
26.5%
Dominant source: Search
58.9% of total traffic

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