Amazon Rufus

Amazon Rufus's Overview

Rufus is a generative AI-powered expert shopping assistant on the Amazon Shopping app. It uses Amazon's product catalog and information from the web to answer customer questions, make recommendations, and facilitate product discovery. Rufus is currently in beta and will be gradually rolled out to more U.S. customers. With Rufus, customers can conduct product research, shop by occasion or purpose, compare product categories, find recommendations, and ask specific questions about products. Rufus generates answers based on listing details, customer reviews, and community Q&As. Customers can access Rufus by updating their Amazon Shopping app and typing or speaking their questions into the search bar. They can expand the chat dialog box to see answers, tap on suggested questions, and ask follow-up questions. Rufus aims to help customers make more informed purchase decisions, but improvements will be made over time. Customers are encouraged to provide feedback. Amazon is excited about the potential of generative AI and will continue testing new features.

Amazon Rufus's Q&A

Amazon Rufus's Pricing

Rufus is currently available for free to select customers in the beta phase.